YouTube Shorts generates more than 30 billion views per day. Of the top 100 searches on YouTube, 20% are related to music.Ħ% of Google’s ad revenues are created from YouTube. There are more than a hundred local versions of YouTube in over 80 languages. YouTube has more than 51 million active channels. YouTube is the most used social platform for research purposes among B2B decision-makers with 50.9% users. In 2020, viewers spent 100 billion hours watching gaming content on YouTube.ħ2% of people used YouTube to consume fitness content in 2020. The percentage of OTT watchers consuming YouTube content is 94.5%.ġ6.4% of YouTube traffic comes from the US, 9.2% from India, and 4.8% from Japan.Īn average YouTube visitor checks nearly nine pages per day. With 74% of adult users, YouTube is the most popular online platform in the US.Ĩ0% of parents in the US, with children aged 11 or under, say their child watches YouTube videos. YouTube accounts for around 25% of global mobile traffic. In 2020, the biggest advertiser on YouTube was Apple Inc, having spent $237.15 million. Music, entertainment, and education are the most frequently watched genres on YouTube. More than 70% of YouTube watch time comes from mobile devices. Most YouTube users fall in the age group of 15-35.

YouTube is the second most popular social media platform, after Instagram.Įvery day, people watch over a billion hours of video and generate billions of views. In 2023, YouTube Premium and YouTube Music together have more than 80 million subscribers around the world. Ryan’s World channel generated the most revenue on YouTube in 2020 (29 million subscribers). With 232 million subscribers, T-Series is the most subscribed YouTube channel globally

YouTube’s global advertising revenue in the third quarter of 2022 equals 7.07 billion U.S. Technically, YouTube is the second-largest search engine, after Google. India has the most YouTube users in 2023, estimated at 467 million. The Second Most Popular Social Media PlatformĪccording to the latest Statista reports, over 2.6 billion people worldwide use YouTube per month. Here, let us explore the YouTube user statistics for 2023 and try to gauge its current relevance. As 2023 progresses, we will definitely see a rise in the number of YouTube users and subscribers, thanks to the content diversity it offers. continue to attract more content creators and consumers. In 2022, the number of YouTube viewers was 210 million in the US alone! As videos continue to impress and engage customers, we are anticipating a huge rise in YouTube viewership in 2023 and beyond.įeatures introduced by the platform of late such as Shorts, Live streaming, Chapters, Premieres, Community Tab, etc. YouTube, the pioneer video sharing platform and the second largest search engine, experienced a 4.9% growth rate in 2021 according to SEMrush statistics. Video marketing dominates the content marketing industry today. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos. For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now.

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